THIS IS OUR  PLANET
OUR FUTURE, OUR CHOICE
OUR RESPONSIBILITY

Union & Toyota’s ISRAEL EARTH PRIZE is accepting submissions for its fourth edition, inviting entrepreneurs, non-profits, organizations, and companies to apply and join an initiative striving for environmental excellence and responsibility. Again this year, the selected project will be awarded an investment of 1 million NIS.

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The ISRAEL EARTH PRIZE was launched with the goal of promoting environmental initiatives in Israel. We believe that the challenges within the fields of sustainability and the environment embody opportunities to create a better world and a better society.

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As part of Union Motors and Toyota's LET'S GO BEYOND vision, since the summer of 2022 and for a duration of five years, we have been inviting organizations, communities, and individuals who promote action and operate out of environmental responsibility to apply for the competition and vie for the opportunity to receive our support. Close to 500 organizations, communities, and startups driving significant environmental action have competed for this prestigious prize over the last two years. The submissions were evaluated by a professional, dedicated, and independent judging committee that selected the finalists each year.

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The 2024 Prize, totaling one million shekels, was awarded to the "Citizens for Clean Air" association for their waste site mapping initiative. The project aims to protect nature and public health by mapping pirate waste sites across Israel and identifying risk zones for waste fires—a major cause of air pollution responsible for 76% of carcinogenic air emissions in Israel.

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To date, a total of 3 million shekels has been awarded to the initiatives: "Citizens for Clean Air" (2024), "Haverim L'Refuah" (2023), and "Venta'at" for "The Century Project" (2022). To read full details about the winners and finalists from recent years, click here.

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The competition will continue next year as well – In total, Union will grant 5 million shekels to initiatives making a positive impact on the environment in Israel.